He-shi Gold Tanning Milk bottle and packaging on a white background
He-Shi Gold Tanning Milk bottle on pink background
He-Shi Gold Tanning Milk bottle laying on its side with the product pouring out
Before and after comparison of a woman wearing black and white swimsuits on a beige background. The image shows a golden tan in the after photo
Before and after comparison of a woman wearing black and white swimsuits on a beige background. The image shows a golden tan in the after photo
He-shi Gold Tanning Milk bottle and packaging on a white background
He-Shi Gold Tanning Milk bottle on pink background
He-Shi Gold Tanning Milk bottle laying on its side with the product pouring out
Before and after comparison of a woman wearing black and white swimsuits on a beige background. The image shows a golden tan in the after photo
Before and after comparison of a woman wearing black and white swimsuits on a beige background. The image shows a golden tan in the after photo
He-Shi

He-Shi Gold Tanning Milk 200ml

Suitable for: All skin types, especially sensitive or dry skin.

A hydrating bronzing milk/lotion that delivers a natural golden tan while nourishing the skin for a long-lasting, even fade.
Why your clients will love it

Gold Tanning Milk is a lightweight, easy-to-apply formula enriched with ultra-nourishing natural ingredients. It glides onto the skin effortlessly, leaving behind a streak-free golden glow with instant colour.

Clinically proven hydrating ingredients ensure a smooth, even wear-off, making it perfect for everyday tanning or topping up.

  • Delivers a flawless, bronzed golden glow
  • Lightweight milk texture, easy to apply and quick-drying
  • Hydrates, smooths, and conditions skin
  • Lasts 7–10 days with an even fade
  • Infused with He-Shi’s signature scent
Key ingredients

6% DHA (100% Natural)
Develops into a natural golden tan.

Avocado Oil & Argan Oil
Intensely hydrate, nourish, and condition skin.

Glycerin
Helps lock in moisture and supports the skin’s barrier function.

Clinically proven hydrating actives
Extend tan longevity and promote even fade.

Signature White Nectarine & Pear fragrance
Masks DHA odour for a luxury tanning experience.
How to use

Apply evenly to cleansed, exfoliated skin with a tanning mitt. Allow to dry before dressing. Leave to develop for 6–8 hours.

FAQs

How long will the tan last?
Up to 7–10 days with proper prep and moisturising.

Will it streak?
No, the lightweight milk texture blends easily for an even finish.

Is it suitable for sensitive skin?
Yes, enriched with nourishing oils and hydrating ingredients, it is gentle and skin-friendly.

Can I use it on my face?
Yes, it is suitable for both face and body.

Does it have the typical self-tan smell?
No, it’s infused with He-Shi’s signature scent to disguise DHA odour.
INCI list

AQUA ((WATER) EAU), DIHYDROXYACETONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, GLYCERIN, POLYGLYCERYL-6 STEARATE, CARAMEL, PARFUM, PHENOXYETHANOL, SODIUM HYALURONATE, SACCHARIDE ISOMERATE, GLYCERYL STEARATE, STEARYL ALCOHOL, POLYGLYCERYL-6 BEHENATE, XANTHAN GUM, CITRUS AURANTIUM PEEL OIL, LIMONENE, ETHYLHEXYLGLYCERIN, LINALOOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, ALPHA-ISOMETHYL IONONE, CITRONELLOL, GERANIOL, LINALYL ACETATE, DIMETHYL PHENETHYL ACETATE, ROSE KETONES, CI 42090, CI 6035, CI 19140. 

Product top selling tips

Tip One

Promote as the perfect choice for first-time tanners due to its easy-to-apply milk texture

Tip Two

Highlight as ideal for clients with sensitive or dry skin needing extra hydration

Tip Three

Upsell with He-Shi Tan Remover & Primer for flawless prep and Day to Day Gradual Tan to extend results

Watch the training video

Whether you are discovering it for the first time or want to refresh your knowledge, this product training video contains all the information you need for success.

Powerful formulations

We combine science with naturally derived ingredients for maximum results. More than 90% of our ingredients are naturally derived!

Vegan & cruelty-free

We never have and never will test our products on animals. We are PETA approved and all our products are vegan-friendly.

No nasties

We don't believe in using questionable ingredients. All our products are free from parabens, mineral oil, sulphates and palm oil.

We care about the environment

Our products are made in the UK to minimise carbon footprint and 95% of our packaging is fully recyclable.