What He-Shi customers said
He-Shi Exceptional Tan
He-Shi is 4Beauty’s own premium tanning brand, crafted over 21 years to deliver flawless results while putting skin first. Since launching in 2004 with our iconic Express Liquid Tan, we’ve set the standard for effortless, luxurious tanning.
Signature innovations like our colour guides, signature scent, long-lasting formulas, and natural fade make tanning simple, indulgent, and reliable.
With formulas for every skin tone and type, He-Shi empowers everyone to tan on their own terms, delivering radiant, consistent results every time.
our mission
An effortless, look-and-feel-good ritual
At He-Shi, confidence and performance are at the heart of everything we do. Tanning is more than a look; it is a ritual of self-care and empowerment. Our multi-award-winning formulas are the result of rigorous research and development, built to stand the test of time. Each formulation delivers flawless, natural results while caring for the skin, making tanning an effortless look-and-feel-good ritual for every body.
our commitment to sustainability
Beauty that does better
Sustainability isn’t a trend, it is part of who we are. Our formulas are gentle on skin and the environment, 100% vegan, cruelty free, and made with skin-first, responsible ingredients. 97% of our packaging is recyclable with a goal of reaching 100% recyclability by 2026. FSC certified cartons ensure responsibly sourced materials that protect forests, wildlife, and communities, making every He-Shi tan a choice you can feel good about.
I first started using He-Shi when I was a therapist 18 years ago & its so easy to use. Even now as a lady in my 40s, it still looks fabulous on!
Ethna
I love He-shi tan because theres a colour to suit everyone and every type of event! It wears off beautifully & keeps the skin healthy & hydrated instead of drying it out like most other tans ive tried!He-shi being Irish is an extra bonus.
Orla
I've used He-Shi for what feel like forever & no intention of changing: not broken why fix it. Most reliable & easily applied tan on the market, in my view.
Grace
Love this tan! I have used it for over 10yrs now as it is really easy to apply & has great results. As a beauty therapist I have tried many fake tans over the years but this is the best by far.
Sam
Best self tanner I have found. Never had a streak when using. Color is beautiful bronze brown. Long lasting. I will never buy any other tanner since I have he-shi.
Amanda
Empowering professionals. Advancing skin wellness.
Our salon partners say
I love doing spray tans on my clients as I'm confident they will be 100% happy with the results. Streak free and wears of evenly. I won't use anything else.
Pauline - Beauty & Soul
My clients love the natural even colour….& I love how easy and even it is to spray.
Rolanda - Look Good Feel Good
He-Shi Spray Tan's are the highest quality, my clients love them, perfect fade everytime and no development smell. Super easy to use in all machines.
Nadine
All the brides ask for He-Shi Spray, the results are beautiful and I am confident that my clients will be 100% happy.
Dierdre