Express Liquid Tan bottle and outer box on white background
He-shi Express Liquid Tan bottle with Cosmopolitan Beauty Awards and Hi! Best Beauty Buys logos on a beige background
Image of he-shi Express Liquid Tan bottle on its side with the liquid product spilling onto a glass plinth to show the texture of the product
Before and after image of a woman in a black swimsuit. The before image shows pale skin and the after image shows a natural, medium tan as a result of using the He-Shi Express Liquid Tan.
Before and after image of a model in a white bikini. The before image shows pale skin and the after image shows a natural, medium tan as a result of using the He-Shi Express Liquid Tan.
Express Liquid Tan bottle and outer box on white background
He-shi Express Liquid Tan bottle with Cosmopolitan Beauty Awards and Hi! Best Beauty Buys logos on a beige background
Image of he-shi Express Liquid Tan bottle on its side with the liquid product spilling onto a glass plinth to show the texture of the product
Before and after image of a woman in a black swimsuit. The before image shows pale skin and the after image shows a natural, medium tan as a result of using the He-Shi Express Liquid Tan.
Before and after image of a model in a white bikini. The before image shows pale skin and the after image shows a natural, medium tan as a result of using the He-Shi Express Liquid Tan.
He-Shi

He-Shi Express Liquid Tan 150ml

Suitable for: All skin types.

A cult-favourite and He-Shi’s original hero product, this liquid tan delivers a natural golden glow that is streak-free, quick-drying, and effortless to apply.
Why your clients will love it

Winner of Cosmopolitan's "Best Self Tanning Product". Express Liquid Tan is the ultimate tanning essential, known for its easy-to-use liquid formula that glides smoothly over the skin.

With a quick-drying finish, you can dress immediately after application, while enjoying a flawless, long-lasting glow. Packed with skin-loving, hydrating ingredients, it ensures a smooth fade and a natural, light to medium golden colour.

  • Instant golden tint for easy application
  • Quick-drying, streak-free formula
  • Hydrates skin for an even, natural fade
  • Light to medium tan with 7–10 day wear
    98% naturally derived, vegan, and cruelty-free
Key ingredients

6% DHA (100% organic)
Develops a medium natural golden tan.

Glycerin
Maximises hydration, preventing dryness and scaling.

Signature White Nectarine & Pear fragrance
Masks DHA odour for a fresh tanning experience.
How to use

Exfoliate skin with He-Shi Tan Remover & Primer before application. Apply moisturiser to drier areas only. Using a He-Shi Tanning Mitt, apply in circular motions for even coverage.

Top tip: Place the open nozzle directly against the mitt and add small amounts as needed to prevent wastage.

Allow 6–8 hours to develop before showering. Moisturise daily to prolong results.
FAQs

How dark will the colour be?
It develops into a natural, light to medium golden tan.

How long does it last?
Up to 7–10 days with proper skin prep and moisturising.

Will it streak or transfer?
No, it dries quickly, applies evenly, and is transfer-resistant.

Is it suitable for sensitive skin?
Yes, it’s enriched with hydrating ingredients and free from parabens, alcohol, and harsh chemicals.

Can it be used on the face?
Yes, it is suitable for both face and body.
INCI list

AQUA ((WATER) EAU), DIHYDROXYACETONE, GLYCERIN, POLYSORBATE 20, PHENOXYETHANOL, DISODIUM EDTA, ALPHA-ISOMETHYL IONONE, ETHYLHEXYLGLYCERIN, CITRUS AURANTIUM PEEL OIL, LIMONENE, LINALOOL, CITRONELLOL, GERANIOL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, LINALYL ACETATE, DIMETHYL PHENETHYL ACETATE, PARFUM (FRAGRANCE), CI 19140 (YELLOW 5), CI 16035 (RED 40), CI 42090 (BLUE 1).

Product top selling tips

Tip One

Promote as He-Shi’s iconic, award-winning tan with millions sold, the most natural looking tan on the market

Tip Two

Recommend as the go-to choice for first-time liquid tan users

Tip Three

Reassure clients it is streak-free, fast-drying, and hydrating, with a see where it goes guide colour

Watch the training video

Whether you are discovering it for the first time or want to refresh your knowledge, this product training video contains all the information you need for success.

Powerful formulations

We combine science with naturally derived ingredients for maximum results. More than 90% of our ingredients are naturally derived!

Vegan & cruelty-free

We never have and never will test our products on animals. We are PETA approved and all our products are vegan-friendly.

No nasties

We don't believe in using questionable ingredients. All our products are free from parabens, mineral oil, sulphates and palm oil.

We care about the environment

Our products are made in the UK to minimise carbon footprint and 95% of our packaging is fully recyclable.