Image of He-Shi Day to Day Gradual Tan outer box and tube on white background
Tube of 'he-shi' Day to Day Gradual Tan on an orange background with a 'Hi Best Beauty Buys 2023' badge.
Image of the He-Shi Light Day to Day Gradual Tan being squeezed onto a tanning mitt. The image shows the rich, creamy formula of the product
before and after image of woman's shoulder area. The before shows pale skin while the after shows a natural, light tan after using he-shi day to day gradual tanner
before and after image of womans legs. The before shows pale legs while the after shows a natural, light tan after using he-shi day to day gradual tanner
Image of He-Shi Day to Day Gradual Tan outer box and tube on white background
Tube of 'he-shi' Day to Day Gradual Tan on an orange background with a 'Hi Best Beauty Buys 2023' badge.
Image of the He-Shi Light Day to Day Gradual Tan being squeezed onto a tanning mitt. The image shows the rich, creamy formula of the product
before and after image of woman's shoulder area. The before shows pale skin while the after shows a natural, light tan after using he-shi day to day gradual tanner
before and after image of womans legs. The before shows pale legs while the after shows a natural, light tan after using he-shi day to day gradual tanner
He-Shi

He-Shi Day to Day Gradual Tan Light 200ml

Suitable for: All skin types.

A daily moisturiser that builds a soft, natural golden glow while keeping skin nourished, hydrated, and smooth.
Why your clients will love it

This multitasking gradual tan develops subtly over a few days, allowing you to control your depth of colour. Enriched with skin-loving ingredients, it hydrates and conditions while giving a flawless, even finish. Ideal for maintaining a self-tan or achieving a natural sun-kissed look year-round.

  • Quick and easy to apply
  • Builds a natural, radiant glow gradually
  • Moisturises and nourishes skin daily
  • Gives complete control over tan depth
  • Perfect for topping up and extending self-tan results
Key ingredients

3% DHA (100% Natural)
Provides a gradual, golden tan.

Aloe Vera
Soothes, heals, and hydrates skin.

Panthenol
Boosts moisture levels and strengthens the skin barrier.

Vitamin E (Tocopheryl Acetate)
Protects, repairs, and conditions skin.

Signature Scent
Disguises DHA odour, leaving skin delicately fragranced.
How to use

Use as your moisturiser to prolong tanning results, blending evenly over face and body. Wash hands after application. Reapply daily to build colour, then every 2–3 days to maintain glow.
FAQs

How long does it take to see results?
A natural glow develops within 6-8 hours and you can gradually build colour with daily use.

Can I use it to extend a spray tan?
Yes, it’s ideal for prolonging both spray tans and self-tans.

Is it suitable for the face?
Yes, it can be applied to both face and body.

Will it streak?
No, it builds gradually for an even, natural finish.

Is it suitable for sensitive skin?
Yes, enriched with aloe vera and panthenol, it hydrates and soothes as it tans.
INCI list

AQUA ((WATER)EAU), ISOPROPYL MYRISTATE, CETEARYL ALCOHOL, DIHYDROXYACETONE, DIMETHICONE, GLYCERIN, PROPYLENE GLYCOL, GLYCERYL STEARATE SE, ALOE BARBADENSIS (ALOE VERA) LEAF JUICE, PANTHENOL (PRO VITAMIN B5), TOCOPHERYL ACETATE (VITAMIN E), CETEARETH-20, CETYL ALCOHOL, DMDM HYDANTOIN, PEG-20 STEARATE, PHENOXYETHANOL, SODIUM ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, ISOHEXADECANE, SODIUM BENZOATE, POLYSORBATE 80, CITRIC ACID, POTASSIUM SORBATE, SORBITAN OLEATE, LINALOOL, ALPHA-ISOMETHYL IONONE, LIMONENE, CITRONELLOL, GERANOIL, PARFUM (FRAGRANCE), CI 19140 (YELLOW 5), CI 15985 (YELLOW 6).

Product top selling tips

Tip One

Promote as the easiest way to maintain a salon tan at home, especially after a spray tan.

Tip Two

Highlight dual-action: moisturiser + gradual tan in one

Tip Three

Recommend as a first step for tanning beginners

Watch the training video

Whether you are discovering it for the first time or want to refresh your knowledge, this product training video contains all the information you need for success.

Powerful formulations

We combine science with naturally derived ingredients for maximum results. More than 90% of our ingredients are naturally derived!

Vegan & cruelty-free

We never have and never will test our products on animals. We are PETA approved and all our products are vegan-friendly.

No nasties

We don't believe in using questionable ingredients. All our products are free from parabens, mineral oil, sulphates and palm oil.

We care about the environment

Our products are made in the UK to minimise carbon footprint and 95% of our packaging is fully recyclable.