As seen in
Our brands
Accessible, results-driven and thoughtfully formulated, our brands seamlessly fit into real lives. And when you feel the difference for yourself, skin-first beauty stops being a treat, it becomes a ritual.
Discover our brands below.
Our brands are truly tailored, offering targeted solutions for every skin type, tone, and goal.
Because we believe beauty should be inclusive, empowering, and tailored to the individual.
We operate an omni channel experience across our own brand websites, through professional beauty partners, marketplaces and via trusted retail stockists, creating a seamless, supportive experience for every customer, no matter how they shop.
A family business with over 25 years’ experience in professional skincare and tanning
At 4Beauty, we don’t chase trends— we invest in efficacy, evidence, and long-term consumer trust.
We combine deep industry knowledge with scientific credibility and commercial insight to develop accessible, high-performance beauty products that consistently outperform across retail, clinic, and digital channels.
Customers who use our products say
Skinician Customer Review
My first experience of skinician, got as a present for my 50th and haven't looked back. Still using 2 years later and my skin is thriving. Definitely turning back the years with these products and people are noticing. As with all these products, a little goes a long way and worth the money.
Karen H
He-Shi Customer Review
Love this tan! I have used it for over 10yrs now as it is really easy to apply & has great results. As a beauty therapist I have tried many fake tans over the years but this is the best by far.
Sam
Skinician Customer Review
After having tried several brands of skincare with no improvement, I came across Skinician. Looking at photos from a year ago and comparing them to now, my skin is absolutely glowing. Can’t recommend the entire Skinician collection enough.
Rachel M
He-Shi Customer Review
I have tried every self-tan under the sun, this product is my absolute favourite. The colour is beyond natural and fades gradually. I am constantly asked if I have returned from holiday. It has everyone fooled.
Tyka
Skinician Customer Review
I recently went back to skinician after doing a lot of harm with a different skin care brand. My skin was so bad with a lot of build up and breakout after breakout. Skinician has helped calm my skin again, it is has really cleared up in just a few weeks.
Aisling Q
He-Shi Customer Testimonial
I've used He-Shi for what feel like forever & no intention of changing: not broken why fix it. Most reliable & easily applied tan on the market, in my view.
Grace
Our mission
We exist to put truth, performance, and personal power back into the hands of our customers.
Our salon partners say
4Beauty has to be the easiest company to deal with, everyone is always friendly and willing to help. They listen to what we have to say and will always take it on board and likewise we take a lot of advice from them. They have a very good team of professionals who know what they are doing and talking about. Our relationship with 4Beauty is continually going from strength to strength.
The Hair And Beauty Salon
I would highly recommend Skinician for many reasons. I love the brand and products and so do my clients. I call Skinician my family! Their service is exceptional and they go above and beyond for everyone they talk to. When you talk to anyone in the Skinician team they are always so polite, kind, caring and you can tell they love what they do and love to help you. I always feel belong there.
Nicole
I have been a customer of 4Beauty Group has to be over 11years. We always receive an Excellent service, always reply promptly to any questions I may have. Very quick delivery service and always have stock available.
Nikki
I've been dealing with 4Beauty group for nearly 7 years and I've never had any problems. The customer service is first class! Life would be so easy if every company was as good to deal with.
Eileen
The service and support we receive from 4Beauty is always super. Skinician is an amazing Irish brand. Clients love it and I love it. 5 star for SKINICIAN training - it’s a privilege to have access and guidance with a professional Educator. I feel I have my very own Marketing team along with the amazing support I get from the sales team.
Katie
We don’t chase trends — we invest in efficacy, evidence, and long-term consumer trust.
Beauty with purpose
We live and breathe beauty - but not the frilly, glossy kind. We deliver high-performance, evidence-led formulations and simplify routines to eliminate noise and hype. Our products are designed to deliver results - the kind that build confidence, not overwhelm.
Unapologetic excellence
We don’t compromise - for our customers or ourselves. We exceed expectations through rigorous science, regulatory standards, and a relentless pursuit of quality. Excellence isn’t optional, it’s who we are.
We do the right thing
We act with integrity, telling the truth even when it’s inconvenient. We don’t jump on trends or fads - our backbone lies in transparency, proof, and product integrity. We “will find a way” to deliver, without ever compromising our values.
Community-first partnership
We thrive alongside our community of professional therapists, educators, and customers. A relationship built on trust, support, and shared growth. We invest in relationships, not just transactions; this is beauty as empowerment.